Commerce, Services & Customer Experience
Our perspective
Commerce, services and customer experience organisations navigate between very short innovation cycles, permanently evolving consumer expectations and growing regulatory pressure on data and digital advertising.
Their value rests on customer loyalty, proprietary data and platform robustness. CIFSO 5000 Certification structures this intangible capital into an independent framework that is defensible to investors and acquirers.
Sectors covered
01Mass marketRetail & E-commerce
Omnichannel platforms, personalisation AI, last-mile logistics and defensible first-party data.
02RecoveryHospitality & Tourism
Revenue management, digital experience, ESG and hotel brand valuation for sale.
03Strong IPLuxury & Premium Retail
Brands, exclusivity, premium customer data and IP governance within group structures.
04DisruptionMedia & Entertainment
Streaming, gaming, content IP, monetisation and DSA/neighbouring rights regulation.
05RegulatedTelecommunications
Infrastructure, BEREC compliance, fibre/5G rollout and subscriber base valuation.
Our applied expertise
CIFSO 5000 Certification
Certified documentation of first-party customer data, brands, proprietary platforms and content IP — an enforceable basis for M&A, financing or succession in commerce and services.
Strategy Advisory
Omnichannel positioning, business model transformation against platforms, retail sector consolidation and international growth planning.
Custom Solutions
Proprietary e-commerce platforms, AI personalisation tools, advanced loyalty systems and ERP/CRM integrations — designed for performance and certification.
M&A Advisory
Valuation of digital assets and content IP, support for retail and media disposals, structuring of digital rights deals and buyer due diligence.
How we support our clients
Three typical profiles, three concrete situations.
Retailers & e-merchants
“You have built a proprietary customer base and a high-performance e-commerce platform. A PE fund or strategic acquirer is interested in your asset. But your first-party data, platform and loyalty metrics are not documented defensibly enough for due diligence.”
What we solve
- Certify the value of first-party customer data as an independent transferable asset
- Document the proprietary platform and its metrics for a PE investor
- Prepare due diligence on retention, LTV and omnichannel performance indicators
Media & entertainment groups
“You manage a content catalogue or a significant subscriber base. An acquirer or distribution partner wants to understand the value of your rights, audience and IP. Documentation is fragmented across your creative, legal and technical teams.”
What we solve
- Certify the value of content IP and digital rights for a sale or licensing deal
- Document and value the subscriber base as a defensible asset to an acquirer or distributor
- Structure a rights deal with complete, certifiable IP governance documentation
Telecom & service operators
“You operate an infrastructure or a significant B2B subscriber base and are considering a merger or partial sale. BEREC compliance, documentation of your infrastructure assets and valuation of your long-term contracts are prerequisites your potential acquirer demands from the exclusivity phase.”
What we solve
- Document and certify infrastructure assets for financing or a merger operation
- Prepare BEREC regulatory compliance in the context of a cross-border merger
- Value a B2B subscriber base with certifiable and transferable recurring metrics
Publications associées
Toutes nos publicationsSeller guide
How to value a mobile application before its sale: metrics, multiples and pitfalls
Mobile applications follow different valuation logic from B2B SaaS. DAU, MAU, ARPU and D30 retention are the determining metrics, with multiples varying threefold depending on the monetisation model.
Market report
European Tech M&A Market, Q4 2026: consolidation and return of premium multiples
Q3 2026 transaction analysis, multiple trends by vertical and Q4 forecasts. AI-native and LegalTech assets dominate European deal flow with multiples up 15% vs Q2.
Verticals
Commerce & Services: customer data is an asset, but you still need to be able to prove it
In commerce, services and customer experience sectors, proprietary data and loyalty are the real value. Yet in most transactions, this capital remains invisible for lack of structured documentation.
CIFSO 5000 Certification
Get your organisation assessed and obtain a defensible independent certification.
