Media & Entertainment
Building an owned audience without advertising intermediaries
The need
Social network built around shared passions
Mainstream social networks monetise attention through advertising and algorithms; genuine passion communities have no space of their own.
Know-how mobilised
- Concept development
- Feasibility study
Project scope
Builds authentic communities around shared passions. Photography, cooking, sport, music: a social network centred on common interest rather than follower counts.
- Thematic communities by passion
- Ad-algorithm-free news feed
- Local and online events
- Private messaging between enthusiasts
- Organised workshops and meetups
- No intrusive advertising
Target audience
Passionate individuals, professionals, content creators, associations
Sectors where it transposes
Commerce & Services (brands), Health (patient communities), Tech & Public sector (associations, institutions).
Know-how for your project